"General goodwill" refers to the positive feelings and attitude people have towards others without any specific reasons. It is a general sense of kindness, friendliness, and goodwill towards everyone, even strangers.
Sentences with «general goodwill»
Religious or not, we are all familiar with the spirit of giving, new life and general goodwill associated with decorating and eating eggs at Easter. (artlyst.com)
Good reviews, the willingness to pay a premium for your product or service, and the general goodwill you create through providing exceptional value to your consumers is your brand. (entrepreneur.com)